Motor Industry Overview 2014

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Market Conditions

What was the state of the market in 2014? What were the economic, political and global trends that help shaped the state of the Australian automotive industry in 2014?

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Industry Profitability

Dealer profitability during 2014 was not as straight-forward as it might have seemed. For the average car dealer in Australia, the year was very much a 'game of two halves'.

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Gamification

With layers and layers of overlapping and sometimes competing incentives to deal with, has the game changed at retail level for the average Australian dealer?

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Gross Profit

Has gross profit in the new car department reached a tipping point?

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Dealership Profit

How did the average dealer go about making their money in 2014? Where are the opportunities?

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Best Practice

The best dealers, once again, out performed the market. what did they do differently?

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